Monika - INDEPENDENT, BOLD & EDGY STYLE

Design Notes

Danish international fashion house, Monika, inspires shoppers to discover their signature style through a total immersion in their playful retail universe. Agency-R worked with Monika to design the retail space interiors at four locations in Madrid, Copenhagen, London and Milan, featuring faux-marble decor, locally-sourced objects and custom scents.

A bold, custom-typeface completes the design of a new wordmark and is featured heavily on printed materials. The modular design system adapts easily to screens and publications, featuring tightly-cropped product images, tight spacing and repetition in an editorial style approach that underscores the brand's modern and chic positioning.