About Me

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Writer | Editor | Brand content designer

I’m a brand strategist, design consultant, and content specialist with over 20 years of experience helping companies and organisations to define, express, and evolve their identities. Today, I focus on writing, keynote speaking and advisory work, sharing insights at the intersection of brand, culture, creativity and innovation.

I previously led strategic and creative initiatives in the Aerospace, Airline, IT and retail industries, steering brands through transformation, differentiation, and growth. I now draw on that frontline experience to contribute to the broader conversation through articles, publications, keynotes and consulting engagements.

I believe in the principle that branding isn’t just about visuals or messaging. It's about meaning and purpose. I’m passionate about helping leaders to find and articulate their value with clarity, confidence, and authenticity.

Agency-R is the logical choice for major initiatives and production work, from enterprise-scale brand audits and strategy platforms to final deployment and performance measurement. 

We create impactful visual identities, extended design systems and multimedia for businesses and organisations of all sizes. Harnessing a deep understanding of how marketing and communications function in the modern global economy, we pride ourselves on our extensive experience in managing traditional, digital-first, and AI-enhanced workflows to meet your needs.