As part of the M&C SAATCHI Openhouse initiative (September - November 2020) a Tourism Australia brief was created and co-developed, inviting registered participants to create a campaign that would attract potential customers to visit Australia in 2021. Given the current COVID-19 pandemic, the main premise was to find a way to incite travellers to consider Australia as a travel destination and take action by encouraging bookings. The main obstacles were perceived as uncertainty (due to travel restrictions) and the travel distance involved.
The Agency-R submission played to both these characteristics by comparing the benefits of "being there" and reducing the perceived barrier of distance as something you want to leave behind you (i.e. the current situation). This translated graphically into a composite image showing a rear-view mirror image of a deserted street in the UK, contrasted with the wide open spaces of the Australian outback.
Services
Campaign Strategy
Country Branding
Copywriting
Graphic Design
Outdoor Advertising
Locations
Australia
London
Clients
M&C SAATCHI
Tourism Australia
Selected Works
Soco de Piri-PiriPackaging Design
SKATE-WILDEProduct and Brand Design
Signs of Spring 2022Exhibition Design
Jungle Juice and Funky MonkeyShowcase
Hamilton Equestrian ClubUiUx Corporate Design
Altura SpainCampaign Design
Tokyo 2021 Commemorative StampStamp Design
Munari 2021Exhibition Design
TRACEY COVID-19 TRACKERMedical Corporate Design
Bō - Art of BonsaiBrand Strategy & Visual Design
Julia Chanourdie IFSCSports Branding
Air New Zealand BrandingCorporate Design
SIGFOXCorporate Design
2020 Surf FinalsUi Ux Design
Gold Tap Brewery - DublinBranding & Packaging
Sk8 with KateRetail Brand Design
SpaceX EditorialInformation Design
Re:CraftCorporate Branding
Orchestre NationalInstitutional Branding
‹CREED›Brand Experience Design
StreetHeart NativesDigital Experience Design
Experimental3D and Type Explorations
UiUx DesignDigital Branding Design
Tourism AustraliaCampaign Design
Figures3D Experiments
Custom TypographyStudio Design Originals
Kinetic TypographyExperimental
Our ApproachBrand Design Agency