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The best way to reach your audience is when you have their undivided attention. Traffic jams have their “billboard moments”. Bus-shelters around the world reach millions of people on their daily commute. Above ground or underground, Bus, Train and Metro stations offer primetime opportunities at all moments of the day. The power of outdoor messaging is still, quite literally, in our faces. Even at a time when many choose to bury their noses in their mobile screens.