Nigel Reyes


CV & previous experience

Nigel Reyes
Brand & Marketing Communications Director
Specialising in brand strategy, creative design, content creation, campaign management and communication.


Valiantys / Atlassian

Digital Communications Director

JULY 2021 - present

Creative lead managing the in-house communications agency responsible for producing global marketing collateral and content.

B2B integrated campaign design & deployment, brand management, editorial copywriting, PR & advertising, social media, graphic & motion design.

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Wecom4u Brand Agency

Senior Account Manager

Apr 2019 - May 2020

Directly reporting to the agency founding partners and responsible for new business acquisition, key client accounts management, strategic insights and creative input on Corporate, Consumer & Digital Brand projects. 

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Creative Director

Jan 2017 - Apr 2019

Senior Designer & Creative strategist for a wide range of clients spanning the Luxury, Internet of Things and Consumer Packaged Goods sectors. Brand Identity creation Packaging Design, UiUx Design and Copywriting.

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200 x 200 logo


Global Brand Director

Nov 2014 - Jan 2017

Global Brand Communications Director, reporting directly to the Executive Committee and responsible for rebranding Sigfox in collaboration with Interbrand (Paris) in 2016 to elevate it from Startup status to global IoT player. Role included major events participation, PR, Editorial and co-design of the new brand architecture and identity.

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200 x 200 logo

Air New Zealand

Director Brand Communications

SEP 2011 - Oct 2014

International Brand development, focusing on Air New Zealand’s digital platforms, social media reach and ancillary product ranges. Brand management and promotion the airline's Flight Crew & Maintenance Training portfolio

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Flight Operations & Training

APR 2005 - AUG 2011

Certified technical instructor on all Airbus aircraft for Maintenance and Repair Design topics. Responsible for delivering Training programs directly to airline customers, courseware design and development. 

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Design Engineer

SEP 1997 - APR 2005

Computer Aided Design, specialising in aircraft structures, 3D modelling and repair engineering techniques. In-Service Customer Services Director liaising directly with major airlines around the world.

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